Podcast alert! How to effectively optimize listings and USP messaging in e-commerce? Adrian Jaskulski and Michał Czaykowski on Oskar Lipiński’s podcast.
We appeared on Oskar Lipiński’s podcast for the third time. This time we tackled two scenarios that decide whether your conversion sinks or swims: optimizing the product listing and building an effective value proposition.
In this episode you’ll learn:
✅ Why do customers “flee” the listing page?
- What are the benchmarks for category-to-product clickthrough, and how do you check them in GA4?
- Decision paralysis: Why can too much choice (the jam case) kill sales?
- Hick’s and Miller’s Law: How many product variants can the human brain actually process?
- Filtering and sorting mistakes – how do you help customers find what they’re looking for?
✅ How do you write copy that sells? (Value Proposition)
- What is a unique value proposition, and why isn’t “fast shipping” enough?
- Review mining: How do you use customer reviews (and AI) to create content that hits the mark?
- Preference testing: What do you do when you don’t have enough traffic for classic A/B tests?
- Fake door test: How do you check whether customers want a new feature (a configurator, say) before you spend money building it?
✅ User testing and qualitative data:
- What’s the difference between moderated and unmoderated research?
- Why does a tester’s grimace matter more than what they say into the microphone?
- How do you use free tools (Clarity) to analyze user behavior?
We’d love for you to watch!
