GTM Server-Side

Google Tag Manager Server-Side implementation

We’ll handle a complete GTM Server-Side implementation – from an analytics audit, through server and container configuration, to testing and optimization.

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Google Tag Manager Server-Side implementation

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When do clients come to us asking about a GTM Server-Side setup?

They want higher quality and more accurate data.

They want a fuller picture of users and their behavior. Even when users run AdBlock or browsers with strict privacy settings, GTM SS recovers data that would otherwise be lost.

They want to speed up their website by taking load off users’ browsers and removing unnecessary client-side scripts.

They do not know how to approach a GTM Server-Side setup technically – they need experts to configure the server, DNS, container and data forwarding rules.

What does the GTM Server-Side setup process look like?

01 /

Analytics and script audit

We check which tools and scripts run on your site and what affects data quality and speed.

02 /

Choosing the server environment

We pick the optimal environment and design the architecture for performance and cost.

03 /

Configuring server-side data forwarding

We create a GTM Server-Side container that takes over sending data to external tools on the server side.

04 /

Testy i uruchomienie produkcyjne

We test that the setup is correct and integrates with your analytics systems (GA4, Google Ads), and then move the solution to the production server.

We will set up GTM Server-Side whatever platform you use

Case studies

01 /

2 000 000 zł dodatkowego przychodu rocznie dla Ph. Doctor

One of Poland’s leading cosmetics brands hired us to understand which changes actually move their conversion rate. As part of our full-service CRO engagement, we ran several dozen A/B tests. The changes we shipped generated roughly 2 million PLN (~$500K) in additional revenue per year.

Read the case study

02 /

O 5,07% więcej pierwszych zakupów dzięki optymalizacji ścieżki zakupowej w Centrum Respo

Połączenie wyboru pakietu, długości współpracy, zakresu opieki i sposobu płatności w jednym miejscu utrudniało użytkownikom podjęcie decyzji, szczególnie na urządzeniach mobilnych. Rozdzieliliśmy te decyzje na dwa etapy i wyeksponowaliśmy CTA wcześniej. Efekt? O 5,07% więcej pierwszych zakupów. Test A/B potwierdził, że dobrze zaprojektowany dodatkowy krok może zwiększyć konwersję.

Read the case study

03 /

Daag – One-Step Checkout vs. Multi-Step Checkout (test A/B)

Jeszcze niedawno wszyscy „eksperci” z branży e-commerce trąbili jednym głosem: one-step checkout zwiększy twoją konwersję, bo jest krótszy, ma mniej kroków, itp, itd. Wdrożenie jednokrokowego checkoutu znajdowało się na każdej tak zwanej „checkliście z tipami, jak szybko zwiększyć konwersję w sklepie”. To miało być remedium na porzucone koszyki. Jednak jak to często bywa w świecie trendów i najlepszych praktyk, coś, co jest „must-have” i „rozwiązaniem uniwersalnym”, wcale nie musi działać wszędzie.

Read the case study

See what our clients say about us

“Starting with the audit, we went through a full plan to fix everything that wasn’t working. Within a few months we ran a series of A/B tests, gradually rolling out new page designs and improving our key KPIs, which translated into revenue growth. On top of being genuine experts at what they do, they’re also great people to work with. Thanks guys for the great work!”

Krzysztof Basek

E-commerce Director

“I’d definitely recommend Digispot to other e-commerce owners, especially those who already have traffic but feel their site is “leaking” and could use conversion optimization specialists. It’s a good investment that pays for itself.”

Oskar Lipiński

CEO & Owner, Daag

“In my case (an online store selling consumer electronics on the Shoper platform), the Digi team effectively became our analytics and implementation department. Store revenue is growing steadily, without any significant increase in marketing budgets.”

Dawid Lorenz

CEO, Wideorejestratory24.pl

“Highly recommended! Digispot has a great, flexible approach to work. They bring a lot to the table. On top of that, they’re very responsive and committed.”

Łukasz Naklicki

Data Analyst, Chroma

“Our first consultations about our expectations and getting to know our business went really well. You could feel the experience and understanding coming from Michał and Adrian. Instead of a revolution, Digispot prepared a plan for solid evolution, improving the key touchpoints between customer and site. A great thing is backing hypotheses with A/B tests, so we work with hard data rather than “we think this will probably be fine”.”

Bartek

E-commerce Manager at Kombinat Konopny

“Everything tailored to the specifics of our business. Ideas and actions that genuinely translate into more sales in the store! I recommend them with a clear conscience.”

Jakub Witkowski

CEO, Medeocare

“Low conversion on our site had always been our problem. We tried optimizing the site ourselves, but it never brought any real results. Digispot started by improving our store design on Shoper. After optimizing the site together with Digispot, we focused on growing traffic from paid campaigns. A year after we started working together, store revenue had grown by 300%, which probably speaks for itself.”

Piotrek

Co-owner, Antykwariat Grochowski

“What I value most in our collaboration is that every decision is backed by data analysis, and the changes we make are tested as we go. The Digispot team works to deadline, and their approach is grounded in real results, which brings visible effects.”

Kuba Sadowski

CEO & Owner, Mamabrum.eu

Want to implement Google Tag Manager Server-Side?

Fill out the form and Michał, co-owner of Digispot, will get back to you within 24 hours.

Google Tag Manager Server-Side implementation

Trusted by:

When do clients come to us asking about a GTM Server-Side setup?

What does the GTM Server-Side setup process look like?

We will set up GTM Server-Side whatever platform you use

Case studies

See what our clients say about us

Want to implement Google Tag Manager Server-Side?

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