CRO & UX audit
CRO audit - raise the conversion rate on your site using hard data
- We will find the potential causes of low conversion
- We will estimate the opportunity for sales growth
- We will test and implement our recommendations
- All of it based on hard data!
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When do clients come to us about conversion optimization?
They drive plenty of traffic to the site and have big marketing budgets, but conversion stays low.
They want the store or site to sell more without raising ad spend.
They know “something” needs fixing on the site, they can see the UX problems and they’re looking for experts to handle it.
They got a UX audit once, but it didn’t bring much value to the business or they’re not convinced the recommended changes would actually work.
They want to improve their store based on data and see proof that the changes they make really do drive sales.
We’ll help you turn visitors into buyers, whatever platform you’re on
What does a CRO audit look like?
01 /
Analysis of your business and building a plan
- We run business workshops
- We gather your goals, requirements and expectations
- We put together an action plan
02 /
Research and analysis of your current site, identifying problems and growth opportunities (based on data, not intuition)
- We analyze user behavior on the site to identify what works, what does not and where you are currently losing the most conversions.
- We run an expert review based on the 7K model.
- We build a base of observations, problems and solutions from quantitative and qualitative research.
- In it we document where and why sales may be leaking, and collect data-driven ideas for lifting conversion and average order value.
- We design solutions for improving communication, the USP, information architecture, clarity of information and design, credibility, and for reducing friction.
- We set priorities.
- We recommend the next steps for optimizing the site.
03 /
Presenting and discussing the audit
- On the call we go over the key findings and answer your questions.
- We talk about what should be done next.
04 /
Hypothesis validation (optional)
- A CRO audit will give you plenty of ideas for optimizing your website. But keep in mind that they are still only ideas. Recommendations, even from the best experts, should be tested to verify how they actually affect user behavior and sales. Where possible, of course.
- If your store’s current design looks amateurish, or we identify a great many conversion problems, or you do not have enough data to validate ideas reliably, then rolling out the recommendations right away is probably the right move.
- If your website performs “reasonably well” and has enough data to test ideas reliably, we recommend validating the hypotheses.
- You will of course get our guidance on which approach to take and which changes to ship straight away and which to test.
05 /
Rollout of the recommendations by our developers (optional)
If you need it, our developers can ship the tests and the final changes to your website. We work with all the most popular platforms, including WordPress, WooCommerce, Shoper and Shopify.
06 /
Ongoing testing and optimization (optional)
We brought value to your business. If you want more of it, and your website qualifies for our program of continuous improvement and conversion optimization, we move to a subscription arrangement. This is of course optional.
Here’s what the CRO audit tells you:
Our conversion optimization service generates additional revenue for every one of our clients
01 /
One of Poland’s leading cosmetics brands hired us to understand which changes actually move their conversion rate. As part of our full-service CRO engagement, we ran several dozen A/B tests. The changes we shipped generated roughly 2 million PLN (~$500K) in additional revenue per year.
Read the case study
02 /
Not long ago, every e-commerce “expert” was saying the same thing: a one-step checkout will lift your conversion rate because it’s shorter, has fewer steps, and so on. Switching to a single-step checkout sat on every “quick wins for store conversion” checklist out there. It was supposed to be the cure for abandoned carts. But as often happens with trends and best practices, something billed as a “must-have” and a “universal fix” doesn’t necessarily work everywhere.
Read the case study
03 /
Optimizing the Wideorejestratory24.pl store means continuously analyzing the site, spotting opportunities for sales growth, forming hypotheses, validating them, and shipping only the changes we have evidence for. All of this drove steady year-over-year growth in Wideorejestratory24.pl’s monthly revenue, without increasing marketing spend.
Read the case study
See what our clients say about us
“Starting with the audit, we went through a full plan to fix everything that wasn’t working. Within a few months we ran a series of A/B tests, gradually rolling out new page designs and improving our key KPIs, which translated into revenue growth. On top of being genuine experts at what they do, they’re also great people to work with. Thanks guys for the great work!”
“I’d definitely recommend Digispot to other e-commerce owners, especially those who already have traffic but feel their site is “leaking” and could use conversion optimization specialists. It’s a good investment that pays for itself.”
“In my case (an online store selling consumer electronics on the Shoper platform), the Digi team effectively became our analytics and implementation department. Store revenue is growing steadily, without any significant increase in marketing budgets.”
“Highly recommended! Digispot has a great, flexible approach to work. They bring a lot to the table. On top of that, they’re very responsive and committed.”
“Our first consultations about our expectations and getting to know our business went really well. You could feel the experience and understanding coming from Michał and Adrian. Instead of a revolution, Digispot prepared a plan for solid evolution, improving the key touchpoints between customer and site. A great thing is backing hypotheses with A/B tests, so we work with hard data rather than “we think this will probably be fine”.”
“Everything tailored to the specifics of our business. Ideas and actions that genuinely translate into more sales in the store! I recommend them with a clear conscience.”
“Low conversion on our site had always been our problem. We tried optimizing the site ourselves, but it never brought any real results. Digispot started by improving our store design on Shoper. After optimizing the site together with Digispot, we focused on growing traffic from paid campaigns. A year after we started working together, store revenue had grown by 300%, which probably speaks for itself.”
“What I value most in our collaboration is that every decision is backed by data analysis, and the changes we make are tested as we go. The Digispot team works to deadline, and their approach is grounded in real results, which brings visible effects.”
Take our CRO audit and start turning more visitors into buyers.
Fill out the form and Michał, co-owner of Digispot, will get back to you within 24 hours.
