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18-09-2026

Guide some by the hand, get out of others’ way – one store, two completely different needs

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Paula Malinowska UX Researcher
Prowadź jednych za rękę, drugim zejdź z drogi - jeden sklep, dwie zupełnie różne potrzeby
GA4 w CRO: jak wykorzystać dane Google Analytics 4 do optymalizacji konwersji
18-09-2026

GA4 in CRO: how to use Google Analytics 4 data to optimize conversion

Google Analytics 4 is often the first place we look when sales fall or a site "just isn't converting". We open the reports, compare traffic month over month, look at...
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Michał Korolczuk Digital CRO Analyst
Linkowanie wewnętrzne w SEO
18-09-2026

. We’ll check your site’s structure for SEO and UX.

Internal linking is the only layer of links you have full control over. And yet on most sites I audit, the budget goes to external link building while the internal...
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Mateusz Gryglik SEO & UX Specialist
Microcopy i UX writing - jak krótkie teksty w interfejsie wspierają użyteczność i konwersję
18-09-2026

Microcopy and UX writing – how short interface text supports usability and conversion

What microcopy is and how it connects to UX writing Microcopy is short, concise text in a user interface: button labels, form field labels, error messages, and short instructions and...
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Maja Mukerji CRO Specialist
Na czym polega UX research i dlaczego jest ważny przy CRO
18-09-2026

What UX research involves and why it matters for CRO

CRO ( conversion rate optimization) is, in practice, any desired action a user takes on your site. Most often that's a purchase, but it can just as well be a...
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Paula Malinowska UX Researcher
Dane strukturalne - czym są, jak działają i kiedy naprawdę mają sens w SEO
18-09-2026

Structured data – what it is, how it works, and when it genuinely matters for SEO

Most sites have structured data shipped by default - through a plugin, a theme, or a developer who "read somewhere it's worth it". Rarely does anyone sit down and think...
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Mateusz Gryglik SEO & UX Specialist
Czy wiesz, że informacja ma zapach, a użytkownicy tropią ją jak drapieżniki? Czyli information scent w UX
18-09-2026

Did you know information has a scent, and users track it like predators? Information scent in UX

When I hear the word "theory", I sometimes tense up a little. I think: uh oh, this is going to be hard to wrap my head around. The first time...
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Paula Malinowska UX Researcher
UX Research bez zgadywania: jak dobrać metodę badań UX do potrzeby biznesowej
18-09-2026

you can get in touch with us

UX research isn't just "a stage in building your e-commerce site". It's something that genuinely helps you build better sites, ones people want to use and know how to use....
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Paula Malinowska UX Researcher
Struktura adresu URL - jak budować adresy przyjazne SEO i użytkownikom
18-09-2026

URL structure – how to build SEO- and user-friendly addresses

UX Research without guesswork: how to match a UX research method to your business need technical SEOthat can cause chaos across a site's entire lifetime. In my work I regularly...
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Mateusz Gryglik SEO & UX Specialist
Call to action - jak stworzyć skuteczne CTA, które naprawdę konwertują?
18-09-2026

Call to action – how to create effective CTAs that actually convert

We wrote this article for marketers, e-commerce owners and UX designers who want to dramatically raise how effectively users move between funnel steps. You'll learn how to design call-to-action buttons...
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Maja Mukerji CRO Specialist
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