UX research - understand how your users behave, what they need and what drives them
In-depth UX research and behavioral analysis show you how people actually use your website, store or app. You’ll understand their needs, their problems and their motivations. Based on that research, we’ll point you to the specific elements that need optimizing.
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When do clients come to us about UX/CRO research?
They have specific goals and needs (testing a USP, running the purchase process past real users) and they’re looking for experts to help them get it done.
They want to understand their users’ behavior, problems and motivations better.
They can see problems on the conversion path and need deeper research to get specific, effective recommendations.
They want to improve specific metrics (lift conversion, cut churn, raise user satisfaction) and they’re looking for ways to do it
How we run user experience research
Our approach to UX research starts with solid research. Without research and a diagnosis — without naming the problem — that problem is hard to beat.
It’s like a doctor treating you before diagnosing the illness. You wouldn’t want to be treated that way, would you? Your digital product doesn’t handle treatment (shipping changes) without a diagnosis any better.
This methodology is how we get the full picture of the user experience.
Here’s what the research tells us:
The kinds of UX research we run
We watch real users work through your site or app while completing tasks. A moderator guides the participant through a prepared scenario, gathering valuable observations about how intuitive the interface is, where the usability problems are, and what the overall impression is.
We run in-depth conversations with a representative group of your customers to understand their needs, expectations and pain points. This qualitative research supplies context and a deeper read on what motivates users.
We survey a large group of users, which gives us hard numbers and surfaces recurring behavioral patterns. That lets us confirm our hypotheses and see which problems affect most of your customers and which are one-offs.
Your support team is an enormous knowledge base about your business. In these interviews we go through the problems users report most often, so we can spot recurring patterns and prioritize the areas that need work in the design process.
We systematically study the questions users ask, which helps optimize the site’s information architecture and match the content more closely to what your audience needs.
We use advanced eye-tracking and click-tracking tools to identify which interface elements pull the most attention and which get skipped.
We study how well your forms perform, pinpointing where users hit trouble or abandon the process.
We map the user’s journey in detail, from first visit to conversion, identifying friction points and openings to optimize.
We use data from Google Analytics and other research tools to understand behavioral patterns on the site and draw conclusions grounded in data.
We watch real user sessions, which gives us insight into their experience and the difficulties they run into while using your site or app.
We measure first impressions and how intuitive the interface feels through brief exposures and immediate reactions from participants.
We test the logic and clarity of your information structure by asking participants to find specific content without visual cues.
We focus on specific features or elements to analyze the usability of key processes closely.
We study users’ subjective opinions on different design versions, which helps you make design decisions that match what your audience expects.
What UX research gets you
- A higher conversion rate – Removing barriers in the purchase process translates directly into higher sales.
- Lower development costs – Catching problems before you build the changes saves time and resources.
- Higher user satisfaction – An intuitive product builds loyalty and positive experiences.
- Decisions grounded in data – Instead of guessing what users will like, you work from concrete evidence.
- A competitive edge – Understanding user needs better lets you get ahead of the competition.
Case Studies
See how we generated millions of PLN in additional revenue for our clients.
What does the research process look like at Digispot?
Together we define what you want to learn and which problems you want solved.
We find representative respondents from your target audience.
We execute the research against the agreed scenario and methodology.
We analyze the data we’ve gathered, identifying the key patterns and findings.
We put together a detailed report with specific design recommendations.
We implement the changes ourselves or work alongside your team — whichever suits you.
See what our clients say about us
Want to understand your site users' behavior, needs and problems better?
Fill out the form and Michał, co-owner of Digispot, will get back to you within 24 hours.
