Consent Mode implementation
Your users aren’t clicking “accept”? No problem. With Consent Mode v2 you collect data lawfully and still measure how your Google Ads and GA4 campaigns are performing.
We’ll review the marketing tags on your site. We’ll analyze and optimize your cookie banner. We’ll implement Consent Mode in line with GDPR and Google requirements, so your data keeps working for your business. No chaos. No lost conversions. Fully compliant.
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When do clients come to us about implementing or auditing Consent Mode?
They want to collect data in line with GDPR without risking fines or damage to their reputation.
They noticed that after installing a cookie banner, the volume of data in GA4 collapsed – and they want it fixed.
They don’t know how to connect their CMP to GTM and Google Analytics so the data matches what the user chose.
They’re looking for a partner who won’t just ship the technical solution but will also take care of legal compliance and data accuracy.
How does Consent Mode work?
Consent Mode is a Google technology that adjusts how your tags behave based on what the user chose in terms of consent.
If the user consents, data is collected as usual.
If they don’t, Google can still estimate campaign performance using what’s known as data modeling, without breaking privacy.
With Consent Mode:
- you stay compliant with the regulations (GDPR, ePrivacy),
- you don’t lose analytics or advertising data,
- you can use conversion modeling in GA4 and Google Ads.
Case studies
We’ll implement Consent Mode, whatever platform you’re on
See what our clients say about us
Want to implement or audit Consent Mode on your site?
Fill out the form and Michał, co-owner of Digispot, will get back to you within 24 hours.