Lawful data – even without consent.

Consent Mode implementation

Your users aren’t clicking “accept”? No problem. With Consent Mode v2 you collect data lawfully and still measure how your Google Ads and GA4 campaigns are performing.

We’ll review the marketing tags on your site. We’ll analyze and optimize your cookie banner. We’ll implement Consent Mode in line with GDPR and Google requirements, so your data keeps working for your business. No chaos. No lost conversions. Fully compliant.

Consent Mode implementation

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When do clients come to us about implementing or auditing Consent Mode?

They want to collect data in line with GDPR without risking fines or damage to their reputation.

They noticed that after installing a cookie banner, the volume of data in GA4 collapsed – and they want it fixed.

They don’t know how to connect their CMP to GTM and Google Analytics so the data matches what the user chose.

They’re looking for a partner who won’t just ship the technical solution but will also take care of legal compliance and data accuracy.

How does Consent Mode work?

Consent Mode is a Google technology that adjusts how your tags behave based on what the user chose in terms of consent.

If the user consents, data is collected as usual.
If they don’t, Google can still estimate campaign performance using what’s known as data modeling, without breaking privacy.

With Consent Mode:

  • you stay compliant with the regulations (GDPR, ePrivacy),
  • you don’t lose analytics or advertising data,
  • you can use conversion modeling in GA4 and Google Ads.

Case studies

01 /
One of Poland’s leading cosmetics brands hired us to understand which changes actually move their conversion rate. As part of our full-service CRO engagement, we ran several dozen A/B tests. The changes we shipped generated roughly 2 million PLN (~$500K) in additional revenue per year.
Read the case study
02 /
Not long ago, every e-commerce “expert” was saying the same thing: a one-step checkout will lift your conversion rate because it’s shorter, has fewer steps, and so on. Switching to a single-step checkout sat on every “quick wins for store conversion” checklist out there. It was supposed to be the cure for abandoned carts. But as often happens with trends and best practices, something billed as a “must-have” and a “universal fix” doesn’t necessarily work everywhere.
Read the case study
03 /
Optimizing the Wideorejestratory24.pl store means continuously analyzing the site, spotting opportunities for sales growth, forming hypotheses, validating them, and shipping only the changes we have evidence for. All of this drove steady year-over-year growth in Wideorejestratory24.pl’s monthly revenue, without increasing marketing spend.
Read the case study

We’ll implement Consent Mode, whatever platform you’re on

See what our clients say about us

Want to implement or audit Consent Mode on your site?

Fill out the form and Michał, co-owner of Digispot, will get back to you within 24 hours.

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