“How to grow sales by optimizing your copy?” – Adrian Jaskulski’s article in the latest EwP

Sometimes changing, adding or removing a few words on a website can noticeably lift conversion.

In the latest issue of E-commerce w Praktyce I write about how to grow sales by optimizing copy and microcopy.

I present 12 specific copy-testing scenarios that helped cut cart abandonment, improve USP communication, and optimize product pages and category pages.

In the article you’ll learn:
🟢 how to check whether the copy in your online store is clear and appealing to customers,
🟢 how to judge which version of a piece of copy is better,
🟢 how to make decisions about copy and value proposition in e-commerce based on data.

The new issue of EwP with my piece can be bought online (link) and at Empik stores.